New Zealand's
leading sales organisation

Our Leading Edge Journey

Leading Edge began in 2004, when we acquired 15 of Telecom’s retail and business stores. Telecom, of course, became Spark and today, we’re Spark’s largest independent channel partner, operating a nationwide network of outlets, including  Spark Business Hubs and Spark Digital.

But Spark was just the beginning. We now look after the sales function for a number of New Zealand corporates. We are a fast paced sales organisation offering sales and support services to some of New Zealand’s leading enterprise and SME organisations. Leading Edge NZ is part of the global Leading Edge Group operating across Australia and the United Kingdom and our vision is to be New Zealand’s leading sales organisation through enabling our partners to do what they do best. Customers should have a fantastic experience every single time they deal with us and that experience should reflect on our partner’s brand.


New Zealand Clients

New Zealand Locations

New Zealand People

We are a multi-national organisation

A global network with local know-how.

Leading Edge NZ is part of the Leading Edge Group that provides retail buying group support and sales channel services to leading retailers and corporates throughout Australia, New Zealand and the United Kingdom.

We work across 14 different industries, employ over 475 people and support over 1200 retail shop owners. We have a strong presence in telecommunications and ICT, partnering with leading telcos in Australia, New Zealand and UK. We’re all about delivering a great experience; for our partners, their customers and our suppliers.




Learn more about the global Leading Edge Group

Our Vision and Mission


Our company purpose is

We sell, you succeed

This is the building block of our business operation. We seek to carve out the way in New Zealand and become a leader in providing brilliant sales channel management. We focus our energy on finding solutions we can control, we engage with our partners positively and always look for win-win outcomes.

Our company vision is our aim for being in business…

New Zealand’s leading sales organisation

Our vision is what gets us out of bed each morning. It’s about delivering outstanding sales results and experience for our customers, whether thats customers who walk into our retail stores, clients that we visit in our Spark Business Hubs through to our key channel partner customers. Our vision, to be New Zealand’s leading sales organisation, sums this up nicely. We want all our customers to have a fantastic experience with every part of Leading Edge they deal with that they want to continue doing business with us and recommend our business to others.

A Sales Channel Organisation

We partner with New Zealand’s leading brands

We proudly deliver outstanding sales results for our channel partners, more efficiently and effectively than they can do in-house. We enhance their customers’ experience by obsessively representing their brand to their end customers. We operate sales channels for some of New Zealand’s major brands.

Our primary market is telecommunications; we are the single nationwide sales channel partner for Spark Digital, and we operate hubs for Spark Business, and retail stores nationwide for Spark (formerly Telecom NZ). Our sales channel partners range from buying groups, mobile and web application development through to ICT.

Learn More about Sales Channel Management

Our business is built on partnerships

Partnerships are at the heart of our business.

Our service is building productive, sustainable win-win outcomes. We manage and grow our sales channel partners’ business with our efficient sales channel frameworks and leveraging our partnership network.

Our channel partners are our number one customers. We get crystal clear on their requirements, we agree on how we add value and then our success is measured by their outcomes.

Learn more about our channel partners

We have an Award Winning Culture

We have an award winning culture!

Leading Edge has been nominated as a finalist for the Best Workplace in New Zealand for three consecutive years and we’re proud to say we won the overall 2013 ‘Most Improved Workplace’ Award and placed 2nd in New Zealand for the 2013 and 2014 ‘Best Medium – Large Workplace’!

Our people define our culture and our people make Leading Edge.

Our Leading Edge Culture

We Invest in Our People!

We offer our people fantastic career growth opportunities.

Over the past year we have had 47% internal promotions. Career progression and getting our people involved in all sorts of team and training events is what we are all about. We hold our annual Legends Awards to celebrate outstanding performance and run a WOW awards programme to recognise success when our people go above and beyond.

Learn more about Our People

Our people live and breathe Our Values

We have a unique set of company values at Leading Edge New Zealand and are proud to say that our values are what guide our actions. They reflect who our people are and how we do business here at Leading Edge.

How our values define our company culture

Sound like something you’d like to be a part of?

We’re looking for awesome talent to join our teams!

Check out our Career Opportunities