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August 2014 - Leading Edge

Aug 12
5

Meet Generation Z: Your next big audience

Posted by | Insights, Leading Edge, Social | No Comments

As a marketer, you’re already clued into the “Millennial” generation — as the children of the Baby Boom, these 20-to-37-year-olds have been called “the most researched generation in history.” But time marches on, and there’s a new generation in town. Generation Z might still be under the legal drinking age (in the US, at least), but they’re rapidly coming into their own — in terms of influence, consumption, and spending power. Read More