Our Marketing team in San Francisco, CA - Leading Edge

Last month two of the ladies from our marketing team headed across to San Francisco for one of the biggest Marketing events of the year – the Marketo Marketing Nation Summit 2014!

 

Marketo Marketing Nation Summit 2014, San Francisco, CA

What an absolute whirlwind of an event! An action-packed few days full of world-leading marketing innovation, inspirational leadership, smart technology and amazing talent. Check out our key take-aways from the event and a few of our favourite tweets from the days we spent in San Francisco.

Marketers should focus on practical innovation
This is the notion of looking at what the world actually needs and inventing for that need. An idea doesn’t count unless you do something with it. As marketers, you need to constantly change and understand where the world is going.

Innovation is a never-ending journey
What does that mean for us as marketers? How do you foster ambition and accountability in marketing and across your organisation? Dream in scale. Big is beautiful. Industrial revolution meets digital revolution. Hardware with software. Part of the journey is to deliver very powerful outcomes.

Marketing is playing an increasingly powerful role
Marketing is empowered to see where the world is going and translates it into practical action. Beth Comstock (CMO of GE) says, “As marketers, we need to ‘fly well in fog’. We are innovators and integrators. We have to move to where the market is going to be. Marketing needs to be a vital operating function that has as growth agenda.”

We need to mindshare
Seize a market that hasn’t even formed. Marketers are the incubators of new businesses. Marketers have an intuitive sense of the ecosystem. The problems we are trying to solve today as organisations are just too big for one institution to solve. Now we are seeing some interesting mash-up of skills. Partner with others in your ecosystem to really expand your expertise as a company.

“What an amazing experience to be surrounded by marketers from all over the world passionate about marketing automation and their customers digital experience!”

“Mobile marketing was the front and centre and front of so many presentations.”

“We listened to Hilary Clinton, the event key note speaker, present to an audience of 6,000+ marketers from around the globe!”

“We had a fabulous week and came home incredibly inspired! We met amazing and talented people, plus were privileged enough to hear Hilary Clinton speak and listen to world leaders in marketing automation share their knowledge with us.”

“We were lucky enough to spend the weekend exploring the city of San Francisco before the Marketo Summit Event – what an incredible experience!”

See more on the event hashtag #MKTGNATION14 and our @LeadingEdgeNZ twitter feed.