Our new Spark Retail Store introduces a new customer experience in New Plymouth!

The New Plymouth retail store has introduced a new engaging and interactive experience for all our Spark customers in the New Plymouth region.

Alongside a design-led refresh, the stores will offer free Spark-branded water, virtual queuing, a safe phone-charging station and live accessories.

Spark has been significantly transitioning and transforming over the past few years and the new stores deliver on the constantly evolving digital future, with a goal to inspire their expanding target market to connect, share and engage while in-store.

Every square meter of the new Spark retail space in New Plymouth is designed to guarantee the best-possible customer experience, showcasing solutions to them instead of just rows of product.

They achieved this by taking the product off the walls, cross merchandising and displaying products alongside accessories which, in turn, creates a story for the shopper rather than ‘racking and stacking’ merchandise.

The freshly designed and re-opened store is just the front of it, the staff now use different approaches to engage and interact with their customers, giving insight and assistance in a shopper-led way.

It’s still early days but the results are stacking up, with foot-traffic increased, it looks like the changes have been really positive!

If you are living in the area, take the time and visit the new customer experience retail store.  It’s well worth a visit to see for yourself!  You will be delighted.

New Plymouth Store: Location.