
Welcome to the world of the ever connected, always on, highly opinionated, on the move customer!
The rise of the empowered, digital buyer… the proliferation of new marketing channels including social media… the rise of new platforms such as cloud computing and mobility… and the emergence of new analytic methods driven by big data… These are driving deep changes in how companies market to and engage with customers.
Mobile technology is quickly becoming the heart of every customer interaction with businesses. These major global trends are forcing companies to be transparent, earn their customers trust, provide channels that allow collaboration and give customers the option to stay connected at all times.
Mobile technology is the heart of every customer interaction.
This video captures the vision of what socially connected businesses look like.