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Shine a light – If your business and services are in a highly sought after or searched for category i.e. garden sheds, inbound content that ‘solves’ ‘answers’ ‘meets a new edge’ will bring in those leads pronto.
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Big and small – You can go wide or niche with your solutions, scaling your content decisively in line with your target market and area of expertise, whilst simultaneously keeping your sales costs – and time expended – on the down low.

Outbound sales pros . . .
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Hit the bullseye – Individually targeting people via phone call or email means you’re taking out the guess work – you know who you’re channelling, why you’re reaching out to them and why they stand to benefit from an ongoing relationship with your business.
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The right angle – When you exclusively reach out to potential customer base, you can ensure your message hits all the right notes and emphasis in all the right places. No room for guesswork means leads hold fast and things stay personal.
Which sales approach should you tune?
The short answer is both. Inbound and outbound sales strategies both have their merits and will play to their strengths – so long as they’re reaching the right people and hitting the right solution markers. Bringing outsourced sales expertise into your business can help your business step up to both sales strategies – giving you a greater advantage in both playing fields.
Outsourced sales teams harness the expertise and marketing know-how to optimise both your inbound and outbound sales strategies – think SEO, paid advertorial, social engagement i.e. LinkedIn, partner promotions – to take your business to ‘next’ levels of engagement and leadership.