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Rock Your Career

How to rock your Career!

Posted by | Best Workplaces, Insights, Leading Edge, Our People Successes | No Comments

This has been a long time in gestation, so be kind readers (if you have read this far go on continue, I promise to make this worth your while) I have been musing on how to help people grow (rock) their careers in times of rapid change. In this post GFC rock star economy, you need to rock your career. We have blasted the protestant work ethic out of the stratosphere  but what now, the idea of having a “purpose driven life” and to focus on a career that’s aligned to your capability and passion is something I’ve spent a lot of time reading, researching (yes I did a Masters in this) and thinking about…..crafting and refining. It has helped me forge a career path….ok, make that “paths”….and it’s also been an effective guide to saying no to opportunities that weren’t the right ones for me. I want to share this to help you. Read More

Meet Generation Z: Your next big audience

Posted by | Insights, Leading Edge, Social | No Comments

As a marketer, you’re already clued into the “Millennial” generation — as the children of the Baby Boom, these 20-to-37-year-olds have been called “the most researched generation in history.” But time marches on, and there’s a new generation in town. Generation Z might still be under the legal drinking age (in the US, at least), but they’re rapidly coming into their own — in terms of influence, consumption, and spending power. Read More