Leading Edge provide Genesis with nationwide SME sales channel capability
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Genesis Energy is New Zealand’s largest electricity and gas retailer by customer numbers. The Company generates electricity through a diverse portfolio of generation assets and supplies electricity, natural gas and LPG to homes and businesses throughout the country. |
Genesis Energy meets its customer’s energy needs through two retail brands – Genesis Energy and Energy Online. Together, these brands service more than 650,000 customer connections and are focused on attracting and keeping high-value residential, commercial and industrial customers. Genesis Energy has partnered with Leading Edge to accelerate sales growth and retain existing SME customers in New Zealand’s highly competitive electricity market. |
Helping create a powerful sales culture in an increasingly competitive market place
Genesis Energy and Leading Edge Partnership
Genesis Energy partnered with Leading Edge due to our proven sales expertise and history. Genesis Energy had an increasingly competitive market place with the growing challenge of fighting for business customers. Leading Edge’s key function in our partnership supporting Genesis Energy is B2B acquisition, B2B retention and Back-office Efficiency support.
We established a retention team with the focus of contracting in as many customers as possible over a short period. This resulted in a significant uplift in contract conversion rate.
Customer acquisition is another component of our partnership so we built a team and put in place a strategy to acquire a high targeted quantity of new customers for Genesis Energy over a short period. To ensure the newly acquired customers have a continued ongoing relationship with Genesis Energy after the expiration of their contract term, we are assisting Genesis Energy with the customer lifecycle management process.
More about Sales Channel Management:
B2B Acquisitions & Retention and Sales Channel Strategy
More about Genesis Energy
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