As a marketer, you’re already clued into the “Millennial” generation — as the children of the Baby Boom, these 20-to-37-year-olds have been called “the most researched generation in history.” But time marches on, and there’s a new generation in town. Generation Z might still be under the legal drinking age (in the US, at least), but they’re rapidly coming into their own — in terms of influence, consumption, and spending power.
Already, Generation Z has distinguished itself from Millennials in very significant ways — from their deepest aspirations to their preferences on social networks. And like all new generations, their behaviours will soon be shaping the status quo. Our new infographic explores Generation Z’s view of the world — and how your company can reach them.
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